Consider Whether ...
Consideration Why 1) The abstract has results that are in a paper which has been accepted for publication. This isn't necessary but it helps the journalist if there is material that journalist can reference and can read for background. 2) Does the abstract present news or does it present information? While amateur magazines don't mind information, newspapers, weekly magazines, radio and television tend to want news. 3) Is the abstract material really newsworthy? The following are the criteria used by Office of Public Outreach at Space Telescope Science Institute to determine whether the general public would deem something newsworthy.
- Represent a major discovery of a new phenomenon.
- Decisively settle an area of controversy.
- Present a new mystery or unexpected new complexity to some known phenomenon.
- Represent a significant step forward in a specific area.
- Represent an incremental yet important knowledge gain in a given area.
- Provide images or video that are visually striking and have aesthetic appeal.
- Deal with unpredicted, transient events.
Check out the Presentation Guidelines for Press Releases to be Distributed at Summit 2009
(613)-541-6000 x 6140.